About

Experience in Complex and Regulated Environments

Quality Principles works with organizations operating in environments where quality failures carry significant operational and public risk.

Experience includes:

  • Federal Transit Administration (FTA) programs
  • Public transportation and infrastructure systems
  • Complex engineering environments
  • Multi-contractor program delivery
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Meet the Founder

Anita McReynolds-Lidbury
Founder & Principal Advisor

Anita founded Quality Principles to help organizations navigate the strategic dimensions of quality. Her work focuses on helping leadership teams make better decisions about:

  • Testing investment
  • Quality governance
  • Program risk
  • Organizational alignment

She recently completed Artificial Intelligence: Business Strategies and Applications through UC Berkeley Executive Education, expanding her work into the impact of AI on quality strategy and governance.

Growing the Quality Principles Team

Quality Principles is pleased to welcome Campbell M. Barrow as a Quality Assurance Associate in Bozeman, MT.

With a background in psychology, Campbell brings a valuable perspective to our work— supporting QP’s focus on the human dimensions of quality decision-making. A recognized high achiever, she was named to both the President’s List and Dean’s List during her academic career.

Her strengths in leadership, QA technical skills, and communication are already contributing to process improvement efforts and increasing visibility across teams.

Campbell is also actively pursuing CSAIP certification while engaging in hands-on leadership development, further strengthening her impact within the organization.

We’re excited to have her on the team and look forward to what’s ahead.

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Thinking About Quality

Quality Principles publishes insights on the strategic dimensions of quality, testing, and organizational decision-making.

Example topics:

  • Why Test Automation Fails at Scale
  • Risk-Based Quality Strategy
  • When Quality Decisions Become Political
  • AI and the Future of Software Quality

When Quality Decisions Become Complex

Organizations bring in Quality Principles when the path forward is unclear.

If your organization is navigating complex quality challenges, we would welcome the opportunity to talk.

Our Values

  • Honesty
  • Integrity
  • Ethical
  • Compliance

Questions/Connections

Have questions? We’re here to help.

For more information or general inquiries about our quality management programs, we encourage you to reach out—we’d be glad to connect.

Schedule a Strategy Conversation